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Ai in sales: who will not be replaced by artificial intelligence in marketing
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Technology January 13, 2023 Ellen Kenny

Ai in sales: who will not be replaced by artificial intelligence in marketing

There is an erroneous and very common belief that artificial intelligence will soon completely replace marketers and all departments of companies that are engaged in selling products, promoting products. In fact, this is a very fantastic assumption that borders on literary creativity. All this is since people are still looking for emotion, and not just crave solely logical solutions. Read a little more about AI trends in sales automation in an expert review on https://reply.io/ai-in-sales/.

Why can’t AI replace humans?

The hopes of entrepreneurs who want to optimize their costs as much as possible and transfer all functions of executing their commands to robotic and automated systems are still a subject for fiction writing. It’s not only about the development of technology, but also about human psychology and how it communicates with a potential seller, someone who wants to offer him some service. There is no doubt that artificial intelligence is ahead of humans:

  • in the speed and depth of processing current information;
  • AI can work with very extensive and flexible algorithms;
  • can process a large array of data in real time with rapid evaluation of such information.

However, it does not have the figurative thinking and empathy that is characteristic of humans. That is why artificial intelligence is no substitute for those who sell goods.

A recent study by sociologists confirmed the well-known formula that most customers primarily seek to communicate with people who offer goods and represent the company. This is since a person consciously and unconsciously reads a lot of information about the company, its representatives and the product during the meeting, a direct dialogue. Then, the buyer makes a final decision to buy or not to use his money for the next purchase. Such actions are related to the peculiarities of the human psyche and the fact that many decisions are made on an emotional level.

Artificial intelligence does not create an emotional background, it works solely as a machine, clearly working through the actions, but not forming a dialogue at the level of emotions.